A proposal for Bridgebury
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An always-on Meta presence for Bridgebury Real Estate. One suburb line per agent, built to be recognised long before anyone is ready to sell.
No ticketing system. The social specialist building your campaigns is the same person on your WIP call.
Thirty days' notice, any time. You own the ad account, the pixel, the audiences and every asset, permanently.
Two layers, one budget. Each suburb runs its own always-on line, keeping that agent's name in that patch every week of the year. On top of each line sit spikes, the Just Listed and Just Sold posts that ride the moments a suburb is already paying attention. The base builds the memory. The spikes cash it in.
A reach-objective line for each suburb, running continuously. Optimised for how many people in the patch see the agent, and how often. Not clicks, not form fills.
A templated, on-brand post built the day a property lists or sells, boosted tightly into the surrounding streets. Proof, delivered while it is still news.
Keeping the suburbs cleanly separated is the whole trick. Each one gets its own budget, its own audience and its own line in the report. Nothing bleeds across, and adding or removing an agent leaves the rest untouched.
Most agencies run property advertising in bursts, tied to a listing. It works while it is on air and decays the moment it stops, and the next burst starts from scratch. Always-on does the opposite: it costs less per week, and the recognition it builds carries into every other touchpoint you have.
A name among a dozen agencies on the same street signs.
Enough repeats in feed that it stops reading as an ad.
Your prospecting now arrives from someone they know of, not a stranger.
When it is finally time to sell, one name is already there.
What stops the scroll is a house someone recognises, or a street they drive down. Real photography of real Bridgebury stock. Never stock imagery, and never a headshot on a gradient.
A fixed lockup along the bottom: face, name, suburb. Same position on every ad, every month. That consistency is what turns a face into a memory. The property changes, the signature does not.
Every ad is stamped with its patch, so someone in Golden Beach sees Golden Beach. It reads local because it is local, and it stops the four campaigns feeling like one generic brand push.
Until the fourth seat is filled, Pelican Waters runs with the Bridgebury mark in the signature slot instead of a face. When the agent starts, we drop them into the existing template. No rebuild, no lost equity.
Creative refreshed monthly, with two to three live per suburb. We change the property and the hook while the template holds. Cheap to produce, and it compounds.
Just Listed and Just Sold are pre-built masters. Send us the photos and the address, and the post is live the same or next business day.
Happy to work from your photographer's files at no extra cost. If you would rather we handled a shoot, we will quote it separately. It is never bundled in without you asking.
New creative rotated into all four campaigns. The previous month's fatigued ads are retired.
Just Listed and Just Sold posts built and boosted as properties come through. Automated account checks run underneath, every day.
Audience, placement and frequency adjustments across all four suburbs, plus fortnightly comment moderation and the creative brief for next month.
One page per suburb, plus a thirty minute call with the person who actually built it.
Reach and frequency lead the report, because they are the numbers this campaign is actually built to move. Everything else sits underneath them.
Two invoices, two payers, no overlap. Bridgebury pays the management and creative fees, a flat monthly number that does not move with spend. Agents fund their own media, billed directly to their card at cost. We never mark media up and we never take a percentage of it.
Starts at your four. Add agents to see exactly what each one costs before you commit to hiring.
A percentage-of-spend fee punishes you in a heavy listing month and starves the account in a quiet one. A flat base means the work is the same either way, and it means you can budget this to the dollar, twelve months out.
Five steps, roughly two weeks. We are building to your 15 September target and we think it is achievable, but we would rather set the expectation properly now than manage it later. A few things sit outside our control, and they are listed underneath.
Thirty days' written notice, no reason required, no exit fee. We would rather keep you because it is working.
Ad account, pixel, audiences, creative files, templates and data. Yours during, and yours after.
Never marked up and never a percentage. Billed directly to each agent's nominated card, and visible to you in the account.
Management fees reviewed annually and indexed to CPI. No mid-term increases and no scope creep charges.
Management and creative invoiced monthly in advance to Bridgebury, on fourteen day terms. All figures exclude GST.
Added any time and pro-rated from launch. Removed on thirty days' notice, and the base holds until you drop below four.
A named social specialist and account manager from kick-off. No ticket queue, and no handover to someone you have never met.
Come back with a yes, a no, or a list. All three are useful. If it is a yes, the contract is with you the same afternoon, along with the access checklist so nothing has to be hunted for later.